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Money well spent: Making your purchases stand for something with Rose Marcario, CEO Patagonia

Tuesday, January 15
11:15am
–11:45am
Hall E, Level 1
Money well spent: Making your purchases stand for something with Rose Marcario, CEO Patagonia
Now more than ever, consumers want to align with brands that share their values. And when government leaders won’t take a stand on issues--or when they take a stand that’s contrary to those of a brand--retailers and corporations are stepping in to fill that void. In this thought-provoking “fireside chat,” Patagonia CEO Rose Marcario discusses the risks and benefits brands face when they take a political stance--and how she navigates that at Patagonia.
Jeff Beer
Senior Staff Editor
Fast Company
@jeffcbeer
Moderator
Rose Marcario
President and Chief Executive Officer
Patagonia Works and Patagonia, Inc.
@patagonia