Tuesday, January 14
Stage 3, Expo, Level 1
Mining customer intention: From the search box
For most retailers, search is just a mysterious black box that sometimes (but unfortunately not always) gets people to where they are going. In this talk, Marc Desormeau, Global Search Lead at Lenovo and Diane Burley, VP Content Lucidworks, explore how Lenovo is using machine learning and search signals to segment audiences and improve conversions by guiding people to find what they are looking for. If you have aggressive growth targets and downward pressure on expenses, then this talk shows you how to do more by mining search.