Middle commerce: The new class of retail

January 17
2:45 pm3:15 pm
A new dimension between the store and the customer is growing at an accelerated rate. Third party retail services such as Instacart and Shipt, proprietary models, and technology providers are set to offer a multitude of choices for major omni-commerce retailers--and customers alike. While the delivery model was primarily built on efficiency and to some extent on-demand retail, others are using it as a means of personalization, consumer connection and an entry into a digital-first approach. This session explores these topics, along with the effect on physical stores and more, to understand how retailers can provide a richer branded shopping experience.