Middle commerce: the new class of retail

January 17
12:00 pm12:30 pm
A new dimension between the store and the customer is growing at an accelerated rate. Third party retail services are set to take on major e-commerce retailers. There is an interesting play between consumers and these intermediaries--an opportunity to influence brand and/or retailer selection. What is the ramification to stores? Building relationships with customers, will aggregators such as Instacart, Shipt and Drizly become the next retail platform?  This session explores these questions and more to understand how retailers can provide a richer branded shopping experience.