January 1711:15 am–11:45 am
Javits North, Level 4, Room 404, StarWind Stage
While some scratch their heads unsure of what to make of emerging technologies like Metaverse or NFT’s, Estee Launder is embracing both. Convinced that consumers are ready to step into this tech revolution, this venerable international makeup brand has established a presence in the metaverse and recently launched three editions of a non-fungible token, called MetaOptimist. Join us for a discussion of what’s working and what’s next.