January 1710:30 am–11:00 am
Javits North, Level 4, Room 409, Twilio Stage
Gen Z comprises an impressive 40% of the total US consumer. It's a group that's informed, values-driven and hyper connected. Brands can't afford to overlook this influential consumer. In this session, we explore how emerging it brands are captivating Gen Z and the ways they're staying connected.