January 169:15 am–9:45 am
Expo, Level 3, Expo Stage 5
Learn how retailers advance key processes to the next level with weather-driven demand (WDD) analytics. The weather is always a big motivating force behind consumer buying decisions – directly, frequently, and meaningfully elevating or deflating demand for a product. Hear how companies increase sales and margins by operationalizing weather impact analytics in areas such as planning, replenishment, and digital marketing. With this demand “cheat code” retailers can quickly jump to a level of more optimized inventories and better targeted campaigns by enhancing ML forecasts, installed solutions, or existing processes with weather-driven demand metrics.