Max Mara: A digital-first approach to group-wide retail planning produced by Board

Sunday
January 16
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 4
Missed this Big Ideas Session? Watch the Replay  

Achille Maramotti founded the first company of the Max Mara Group in 1951, one of the most prestigious international fashion houses, recognized worldwide as the forerunner of modern ready-to-wear: "haute de gamme" women's clothing produced using excellent industrial processes. With over 2,500 stores in 105 countries, aligning planning with strategic and financial objectives proved a challenge. Learn how Board empowered the retailer with an end-to-end approach to planning, covering merchandising, assortment, store planning, workforce and allocation, and replenishment - aligning over 1000 users in 4 continents.

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