Max Mara: A digital-first approach to group-wide retail planning produced by Board

January 16
3:15 pm3:45 pm
Expo, Level 3, Expo Stage 4
Achille Maramotti founded the first company of the Max Mara Group in 1951, one of the most prestigious international fashion houses, recognized worldwide as the forerunner of modern ready-to-wear: "haute de gamme" women's clothing produced using excellent industrial processes. With over 2,500 stores in 105 countries, aligning planning with strategic and financial objectives proved a challenge. Learn how Board empowered the retailer with an end-to-end approach to planning, covering merchandising, assortment, store planning, workforce and allocation, and replenishment - aligning over 1000 users in 4 continents.

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