January 1810:30 am–11:00 am
Amazon is both the leader in US e-commerce and runs the most successful marketplace. Despite their success, they are not one to follow for inspiration. Will they bring us the future of retail innovation? For everyone else trying to stand out, that entails building a different marketplace, one that looks at the supply and demand parts of the two-sided system differently. Let's explore the options retailers can take to innovate in e-commerce, and identify who is successfully building marketplaces that don't look like the traditional model, but instead—the ones that are taking the concept of a marketplace and tailoring it with a new approach.