B2C Marketing Automation is a misnomer. What people call “Marketing Automation” is really about Sales and Journey automation. And it looks more like engineering than art. Can you blend the two?
“Real Marketing” is mission-critical but you can easily lose sight of it in the midst of performance demands. In this session, let’s talk about what automation can’t do for customer marketing and what you can to build data-driven, productive marketing plans that resonate with your customers and authentically represent your brand.