January 182:00 pm–2:30 pm
Today's consumers expect more from brands. Beyond simply offering high-quality products and services, they also expect brands to embody the values they value and make a positive difference in the world. In this discussion, we explore how brands can use their own organizational values to connect with consumers in a more impactful way. We also discuss the potential risks of cause-based modes of doing business, and how brands can mitigate this.