Sunday, January 12
Shyft Stage, Level 4
Living in an Amazon world: New rules!
Face the facts: the battle is over and Amazon won. Three years of research don't lie. In the last three years: Amazon had a $100 billion increase in revenue, a consumer research satisfaction rating that's consistently 20% higher than their competitors and is considered a "favorite" brand by 50% of consumers surveyed. So what can we learn from the victor? Expert strategist Lee Peterson will look at the "new rules" defining 21st century retail, show how retailers should be structured, and help attendees visualize how this will redefine what we now call a store.