The live shopping debate: A must-have or nice-to-have, and is 2024 the year it (finally) takes off?

January 14
12:10 pm12:40 pm

It’s mainstream in China – projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of live shopping experts will discuss different approaches their brands are taking with live shopping – and why they’re investing in the channel. Leave this session with practical insights including:

  • Whether the channel is right for all brands
  • How to get started
  • The best hosts: trained influencers or everyday people
  • Impact on in-store shopping
  • Challenges of scaling livestream