Live Commerce: Unique approaches from Fanatics, Roku & HSN prove it’s a channel for all brands to try

Sunday
January 14
12:10 pm12:40 pm
Javits North, Level 4, Rithum Stage

It’s mainstream in China, projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of seasoned retail and advertising executives from Fanatics, Roku and HSN will discuss different approaches their brands are taking with live shopping – and why they’re investing in the channel. Learn about the future of TV shopping, how it's possible to have an entertainment platform that converts, the early days of TikTok Shop, and more. Leave this session with practical insights to apply to your business strategy, including:

  • What platform is best for your brand
  • How to use TikTok Shop
  • The best “hosts” to build your shopping community
  • Importance of brand partnerships for the channel
  • Best success metrics for live shopping