Tuesday, January 14
Kustomer Stage, Hall E, Level 1
Live commerce: Streaming + shopping = sales
Combine streaming video with e-commerce and you get Live Commerce. Some say it has the potential to revolutionize retail and upend shopper behavior while it brings consumers one step closer to the in-person experience. The concept is just beginning to bubble here, but in China and South Korea livestreaming and shopping are booming. Could Live Commerce be the next big thing?