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Live commerce: Streaming + shopping = sales

Tuesday, January 14
Kustomer Stage, Hall E, Level 1
Live commerce: Streaming + shopping = sales
Combine streaming video with e-commerce and you get Live Commerce. Some say it has the potential to revolutionize retail and upend shopper behavior while it brings consumers one step closer to the in-person experience. The concept is just beginning to bubble here, but in China and South Korea livestreaming and shopping are booming.  Could Live Commerce be the next big thing?
Pano Anthos
Managing Director
XRC Labs
Melody Lee
Vice President, Brand Development
Shiseido Americas
Liyia Wu
Founder and CEO
ShopShops Inc.