Let’s get Phygital! Effectively connecting the in-store and digital shopping experiences produced by Kyndryl

January 15
11:45 am12:15 pm
Expo, Level 1, Expo Stage 1
Today’s consumers expect a seamless, personalized shopping experience wherever they choose to engage. To stay competitive, today’s retailers must find innovative ways to connect physical retail spaces with digital platforms. Phygital goes beyond Omnichannel to provide shoppers with seamless and interchangeable experiences. This means combining the best of the brick-and-mortar experience with the efficiencies of digital to create a unified retail enterprise. Join Kyndryl CTO Kayla Broussard and WOW Concept Founder Dimas Gimeno as they explore the power of data and the various leading-edge technologies driving all aspects of Phygital.

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