Sunday, January 13
Stage 2, EXPO Hall, Level 1
Larger than life: Creating the ultimate immersive experience
Retailers get it: In-store shopping needs to be more than just a place to transact. Merchants are creating immersive experiences that are indulgent, communal and compelling enough to pull customers away from their phones and engage their senses. Technology plays a role, but physical, social and surprising activities are what shine. Hear from a diverse panel reimagining the next phase of experiential retail.