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It takes a community to build a brand

Tuesday, January 14
2:00pm
–2:30pm
Medallia Stage, Hall E, Level 1
It takes a community to build a brand
Building a brand today requires more than a good marketing campaign. Success lies in building a deep emotional connection with consumers around shared values. Brands that adopt community as a core business strategy are finding shoppers do more than consume - they root for their success.
Erin Armendinger
Consultant
Skip Industries
@erinarmendinger
Moderator
Pooja Agarwal
Chief Operating Officer
Birchbox
Annie Agle
Director, Impact and Brand
Cotopaxi