Monday, January 13
Influencer marketing evolves into a worthy sales channel
Influencer marketing has evolved into a legitimate sales channel for retail brands looking to form authentic connections with consumers. With shoppable posts launched on Instagram and Pinterest and with the proliferation of video in YouTube's Stories, brands have even more ways to increase sales and engagement via influencers. This conversation, featuring retail executives and Super Model and Influencer Coco Rocha, will explore not only this new channel but how video and data are affecting the influencer marketing industry and where it's heading.