Igniting innovation: How composable commerce fuels digital transformation success produced by BigCommerce

The last few years have brought waves of unprecedented change, from explosive ecommerce growth to the proliferation of omnichannel commerce. As consumer behaviors have transformed and redefined the retail landscape at large, the wine and alcohol industry has seen a significant shift from distribution models to direct-to-consumer sales at a rate never before seen. 

Join WineDirect VP of Product, Jim Secord, and BigCommerce CEO, Brent Bellm, as they discuss the ecommerce transformation of the wine industry and how to deliver the cutting-edge experiences shoppers expect.