Tuesday, January 15
Innovation Stage, Level 4
Igniting emotions through AR and VR
Experiences can elevate the relationship consumers have with brands and how they perceive even the most basic categories. With the right inspiration, a paint color can transport shoppers to a spectacular waterfall, a spice can connect with an exotic village in Madagascar. Technology-driven experiences allow consumers to visualize in ways that ignite their emotions and accelerate purchase decisions. Learn how the power of storytelling can be optimized through AR and VR.