You are here

Igniting emotions through AR and VR

Tuesday, January 15
11:00am
–11:30am
Innovation Stage, Level 4
Igniting emotions through AR and VR
Experiences can elevate the relationship consumers have with brands and how they perceive even the most basic categories. With the right inspiration, a paint color can transport shoppers to a spectacular waterfall, a spice can connect with an exotic village in Madagascar. Technology-driven experiences allow consumers to visualize in ways that ignite their emotions and accelerate purchase decisions. Learn how the power of storytelling can be optimized through AR and VR.
Gwen Morrison
CEO, The Americas and Australasia
The Store - WPP
@gmorrison5
Moderator
Matt Jones
Senior Director, Online and Mobile
The Home Depot
Alia Kemet
Director, Creative and Digital Strategy
McCormick and Company
@AliaKemet
Eduardo Yamashita
Managing Partner and COO
Group GS& - Gouvêa de Souza