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Human centered digital transformation: How adidas is creating human-digital collaboration

Monday, January 13
10:15am
–10:45am
Stage 4, Expo, Level 3
Human centered digital transformation: How adidas is creating human-digital collaboration
In a volatile world with accelerating digital disruption, consumers are continually redefining what a great experience looks like, and the first-mover advantage is shorter than ever.
A response to this challenge is to leverage human potential to find new meaning and create value for customers. adidas is achieving this by creating new human and digital collaboration to create meaningful and effective digital customer solutions.
Peter Brook
Director, Omnichannel Solutions
adidas