Understanding what drives connected journeys across converging channels, touchpoints, and experiences is what will deliver sustained growth and success for retailers in the modern era of commerce. AI-powered experiences are opening the doors to offer a seamless experience to customers across this connected journey, and ushering in a new era of commerce. Ecommerce platforms are increasingly using AI to engage with customers through voice, to remove friction for users and enable simpler, more intuitive interactions, thereby allowing the retailers that best understand these needs to be the first to lead customers to relevant content and solutions.
In this session, Patrick Gauthier, VP of Amazon Pay, will highlight the ways in which voice is redefining the customer experience and how early adopters can use voice to establish a personal relationship with consumers. He will also speak about the innovations that are making it easier for retailers to connect with their customers ‘in the moment.'