How Victoria’s Secret cracked the code for successful direct to consumer commerce globally

Sunday
January 16
11:15 am11:45 am
Javits North, Level 4, Room 406, Riskified Stage

Victoria’s Secretshows how controlling their own data has enabled them to better understand and serve customers globally. In this session Brendan Witcher, Principal Analyst at Forrester talks to Ish Patel, Chief Digital Officer, Victoria's Secret and Patrick Bousquet-Chavanne, CEO Americas, esw, about the imperatives driving brands to take a DTC global approach.
The session will explore how to break through the complexity of delivering great, consistent customer experiences internationally, from demand generation to customer retention, and every step between – merchandising, localization, checkout, payments, delivery and returns, to ensure that the beautiful brand promise made up front is delivered efficiently and authentically, regardless of where the shopper is located around the world.

Ish Patel

Ish Patel

COO, Digital
Victoria’s Secret & Co.