Sunday, January 12
Stage 4, Expo, Level 3
How Tractor Supply cultivates true omni channel wins
With more than 1,800 stores across the US, Tractor Supply has discovered the winning formula for merging its in-store and online customer experiences. Come hear Letitia Webster, VP Omni Channel for Tractor Supply, and Sören Stamer, co-founder and CEO for CoreMedia, discuss how a clear customer vision and an iterative approach can drive transformational change.