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How strong content marketing and headless commerce helped Burrow disrupt an industry

Monday, January 13
11:00am
–11:30am
Stage 5, Expo, Level 3
How strong content marketing and headless commerce helped Burrow disrupt an industry

Burrow’s CEO, Stephen Kuhl, is changing the way people buy sofas and couches online and redefining customer profiles through a headless commerce approach. Using creative content marketing tactics including photography, video, and retail events, he is crafting a brand that stands out in a sea of retail furniture sellers. Learn how Burrow is innovating their channel strategy to strike the right marketing mix between introducing new marketing channels and scaling existing ones to reach different audiences.

Kabeer Chopra
Co-founder and Chief Product Officer
Burrow
Bernardine C. Wu
Founder and CEO
FitForCommerce
https://twitter.com/fitforcommerce