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How science builds relationships

Monday, January 14
4:00pm
–4:30pm
Stage 3, EXPO Hall, Level 1
How science builds relationships

As Marketer's roles evolve it becomes clear that the era of Don Draper is truly over. But what role does science play in helping to build relationships? This session will show how taking a scientific approach to your customer marketing can help create deeper and more valuable relationships for brands and consumers alike.

In this session, Optimove’s CEO will discuss and showcase proven methodologies of putting science at the service of marketing to empower brands to create long-lasting, meaningful customer relationships as a competitive advantage.

Pini Yakuel
Founder and CEO
Optimove