You are here

How retailers can develop a winning strategy to attract digital advertising dollars

Tuesday, January 14
9:15am
–9:45am
Stage 4, Expo, Level 3
How retailers can develop a winning strategy to attract digital advertising dollars
The digital advertising game has changed dramatically, and retailers are poised to move from the sidelines to the center of the action. But while it is clear that retailers have a role to play in targeted digital advertising, many retailers aren’t quite sure where to start. In this panel session we look at how retailers can develop a winning strategy to win their share - and more - of the digital advertising opportunity.