How purposeful marketing drives equality

Sunday
January 16
2:45 pm3:15 pm
Special Events Hall, Level 1, The FQ Equality Lounge

When done right, purposeful marketing goes beyond optics and drives real impact. What does it take to drive equality through a marketing lens? What KPIs matter? What strategies have marketers employed to make their campaigns levers for change? In this discussion, we speak with leaders who have mastered the art of genuinely purposeful marketing.

In partnership with:

Tiana Carter

Tiana Carter

Senior Director, Culture & Engagement | Head of Inclusion, Equity & Diversity
Waste Management