How McDonald's is changing the future of loyalty

Monday
January 17
12:00 pm12:20 pm
Expo, Level 1, Oracle Food Service Tech Stage
Loyalty has been an evergreen topic in all consumer-facing spaces. Though technology is now capable of enabling the deepest emotional connections between brands and their clientele, it’s challenging to devise a program that goes beyond the industry’s exhausted mission of “personalization.” The most strategic loyalty programs in QSR and retail will achieve exclusivity, convenience, or both, while rewarding consumers for more than their purchase. Join McDonald’s SVP of Product Engineering and Data, Leandro Balbinot, and CI&T’s Director, Retail Strategy, Melissa Minkow for a discussion on how McDonald's is leveraging technology to change the future of loyalty.

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