In the digital age, brands are breaking the boundaries of their given sectors. They are connecting to customers in transition zones. This is the in-between, where a customer relationship can extend from store to health club and fitness studio to restaurant to hotel stay.
Guests are moving from one side of the experience street to the other as fluidly as products and services flow into and out of their lives. The pace of change and a desire for omni-experience brand relationships are being reset by changing customer expectations about how a brand experience should unfold.
This session will look at the fusion of brand experiences across customer experience segments such as travel and hospitality, fitness and fashion, motivational speaking and personal training and retail, food and beverage.
It will look at how brands are leveraging their relationships to consumers in one category and inventing new ways to engage, with a future-forward vision, in order to extend their reach into their consumer’s lifestyles. The goal is to remain relevant to an emerging cohort of shoppers who want to play by different rules.