How marketing can advance equality

Session open to Retailers, NRF Members, and registered Press.

Nearly 40% of women don’t identify at all with the women they see in advertising. Accurately portraying women and girls in your marketing messages isn’t only a social imperative; it’s a business imperative: Ads that accurately portray women and girls perform 26% better than ads that don’t, according to a study of more than 40,000 ads and media by the ANA #SeeHer movement. In this talk, thought leaders share tools for making sure your brand’s messaging is equality fit.