How luxury retailers use marketplace to advance their ecommerce strategy while maintaining their DNA

How luxury retailers use marketplace to advance their ecommerce strategy while maintaining their DNA

What’s the difference between a successful online marketplace and one that fails? When done right, marketplaces protect retailers from inventory imbalances, profitably unlock new categories, and grow the share of wallet. But achieving the scale needed to make real business impact can be a complex challenge. Discover Mirakl’s CEO, Adrien Nussenbaum's views on the business and technical aspects that founded the project of a leading luxury retailer to reinforce the marketplace position within their eCommerce strategies.
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