How Luxottica strengthens brick-and-mortar locations decision-making through (geo-) analytics platform produced by Esri

January 16
10:15 am10:45 am
Expo, Level 1, Expo Stage 1

A rapidly changing environment (digital, consumers’ habits, store formats, etc.) has made store location decisions far more difficult and mistakes related to them more costly than in the past.

Luca Delli Santi, Real Estate Director at LUXOTTICA North America, discusses the design and set-up of a tool powered by ESRI technology and market data and fueled by JAKALA (geo-)analytics and technological capabilities as well as retail expertise, capable of automatically generating data-driven insights into store locations and their potential, aimed at backuping and complementing rather than substituting traditional real estate boots-on-the ground experience and on-field decision-making process. 

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