How iFood card success has shaped the Brazilian market through technology and innovation produced by Givex

January 18
2:45 pm3:15 pm
Stage 3, Level 3
In less than 2 years, iFood Card has had an incredible success, selling over R$ 1Bi in GMV (approx. 200 million USD). Starting as an online player and growing its brand presence through partners integrated with the Givex Hub and connected to +150K POS and +50 million users from digital wallets, the card has managed to build a unique positioning both online and offline, helping Ifood's ecosystem to grow through loyalty initiatives and segmented promotions.
Maria Costa

Maria Costa

Managing Director for Givex Latin America

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