Francesca’s business is powered by deep knowledge of the customer. Customer data platforms have become a buzzword, but Francesca’s has gone beyond the buzz – with the insights only a CDP can provide, Francesca’s now understands key metrics such as the role of a store visit, omnichannel influences, and why individual customer preferences result in a purchase. Well executed identity resolution in a CDP makes authentic marketing a reality, and this session peels back the hype and explores real use cases with real results.
Sunday, January 13
Stage 2, EXPO Hall, Level 1
How a customer data platform makes authentic marketing a reality