How to build a global superbrand

Tuesday
January 17
10:30 am11:00 am
Featured Stage 1
Superbrands are able to depend on fiercely loyal customers, even when those customers have access to competing brands. Find out how to be the dominant player in your market through research, innovation and recognition to build long-term loyalty and trust. Authentic is the platform behind a portfolio of more than 50 iconic and world-renowned brands including Reebok, Spyder, Nautica, Juicy Couture, Eddie Bauer, Brooks Brothers, Judith Leiber, Elvis Presley, Shaquille O’Neal, David Beckham, Marilyn Monroe, Muhammad Ali and Sports Illustrated. The global brand development, marketing and entertainment powerhouse is focused on building long-term brand value, with global retail sales of more than $22.5 billion. In this session, President and CMO Nick Woodhouse speaks with Lauren Thomas of CNBC about driving business success through digital innovation and delivering compelling product, content and immersive experiences across the globe.
Nick Woodhouse

Nick Woodhouse

President and Chief Marketing Officer
Authentic Brands Group