Here, there, everywhere: International strategies for selling direct to consumer

More and more brands now recognise the value of going direct to consumer across borders rather than through marketplaces and other intermediaries. D2C not only cuts transaction and fulfillment costs, but enables brands to communicate directly with customers to deliver rich experiences and build relationships for long-term returns. Two brands that have wholeheartedly embraced D2C are American Eagle and Mango and they share insight into their global expansion strategy, and how to identify and capitalize on growth market opportunities, from localization and logistics to data management and legal compliance, with practical guidance on proving ROI.