January 151:00 pm–1:30 pm
Expo, Level 1, Expo Stage 1
As acquisition costs rise, and customer purse strings tighten, retailers must look to new avenues for revenue. Retaining customers through a robust post-purchase experience is a key factor in achieving and maintaining sustainable growth. Through proactive communications, branded tracking pages, and digital returns portals, retailers can earn customer loyalty and carry their curated in-store experiences to their webshops. In this session we will review the must-have touchpoints for brands to achieve a seamless customer journey.