Harnessing data to stay connected to consumers

January 15
12:10 pm12:40 pm
Javits North, Level 4, Firework Stage
Generative AI is all the rage now but retail success is grounded in using all components of the tech stack to understand what’s happening upstream and downstream, how to allocate marketing spend for the strongest connections and what are the drivers of customer lifetime value. 
Samir Desai

Samir Desai

Chief Digital and Technology Officer
Abercrombie & Fitch Co.