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Guided Retail Store Tours

Thursday, January 17
Meet at designated store
Guided Retail Store Tours

Separate registration required.

Guided Retail Store Tours can be purchased when you register for NRF 2019 or through the dashboard after registration has been completed.

Retail Store Tours provide curated, two-hour guided tours of cutting-edge spaces by global retail leaders. See firsthand how these global leaders are using their understanding of our changing behaviors and technology to enhance the customer experience.

Each guided tour visits five carefully selected stores at a premier shopping destination. Tour guides will lead groups to the selected stores where a store administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories. Each store visit will last 15 minutes, and each tour lasts two hours.

Oculus: A Tour for the Senses
See how the newest and largest shopping malls in Manhattan, the Westfield World Trade Center and Brookfield Place which are transforming downtown shopping and using cutting edge design, sales associate training and innovative experiences. It has the most diverse array of retail innovation in New York City.  It features pop-ups to flagship stores and from iconic retailers to online brands that have made the transition from online to brick. The much-anticipated Amazon Go is opening in this location early next year.

SoHo: Innovation & Reinvention
SoHo is one of New York City’s prime shopping destinations and the preferred location for launching a new business concept or reinventing an old one. Throw a stone down any street in the area and you’ll hit a number of exquisite retail destinations. Cobblestoned streets and loft-like spaces make the neighborhood a pleasant spot for shopping and inspiration. Our tour will concentrate on exposing our guests to visionary business innovators and savvy re-inventors. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

Iconic Retailers
This tour of New York’s iconic retailers offers insight into the latest innovations in store design with the ideas, influencers and thought process behind their conception. The tour will visit iconic stores in in the heart of midtown’s shopping district. Experience store innovation, tech, store concepts, merchandising and how brands are seeing sustainability.

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