Separate registration and additional fee required. Retailers only.
Guided Retail Store Tours can be purchased when you register for NRF 2020 or through the dashboard after registration has been completed.
Retail Store Tours provide curated, two-hour guided walking tours of cutting-edge spaces by global retail leaders. See firsthand how these retailers are using their understanding of our changing behaviors and technology to enhance the customer experience.
Each guided tour visits five carefully selected stores at a premier shopping destination. Tour guides will lead groups to the selected stores where a store administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories. Each store visit will last 15 minutes, and each tour lasts two hours.
Hudson Yards: The State of Excellence Today
Meeting Point: 33rd Street & 10th Ave. Entrance; Top of the escalator; Between Avant Gallery & Sally Hershberger
Hudson Yards represents the best of what retail has to offer! This new addition to New York City retail is the largest private real estate development in the U.S. Join this tour to see the five trends driving successful retail today: Elegant Innovation, Discovering Innovative Retail Models, Retail as an Experience Destination, Experiences that Inspire Shopping, and Out-of-the-Box Retail.
Oculus: A Tour for the Senses
Meeting Point: 230 Vessey Street; meet outside entrance to Brookfield Place
See how the largest shopping malls in Manhattan -- Westfield World Trade Center and Brookfield Place -- are transforming downtown shopping and using cutting-edge design, sales associate training and innovative experiences. The Oculus has the most diverse array of retail innovation in New York City, featuring pop-ups to flagship stores, along with iconic retailers and online brands that have transitioned from online to brick and mortar.
SoHo: Innovation & Reinvention
Meeting Point: Sephora; 555 Broadway (in SoHo); between Prince and Spring Street
SoHo is one of New York City’s prime shopping destinations and the preferred location for launching a new business concept or reinventing an old one. Throw a stone down any street in the area and you’ll hit a number of exquisite retail destinations. Cobblestoned streets and loft-like spaces make the neighborhood a pleasant spot for shopping and inspiration. This tour will highlight visionary business innovators and savvy re-inventors.
Meeting Point: Nordstrom Women’s Store; corner of 57th & Broadway; meet inside entrance
This tour of New York’s iconic retailers offers insight into the latest innovations in store design with the ideas, influencers and thought process behind their conception. The tour will visit iconic stores in the heart of the Midtown shopping district. Experience store innovation, tech, store concepts, merchandising, and how brands are seeing sustainability.