Guided retail store tours

January 15
2:00 pm4:00 pm
Meet at designated location

Separate registration and additional fee required. Retailers only.

Guided Retail Store Tours can be purchased when you register for NRF 2022 or through the dashboard (see Add-on Experiences) after registration has been completed.

Guided retail store tours provide curated, guided walking tours of cutting-edge spaces by global retail leaders. See firsthand how these retailers are using their understanding of changing behaviors and technology to enhance the customer experience.

Who should participate?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. For executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge.

What will I learn?
Seven factors that drive retail success: the human touch, use of technology, store design, brand story, employee training, adaptation to change, and a unique value proposition.

What is the tour experience?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, a store administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.

What are the benefits?

  • Gain insider insights
  • Hear from industry subject matter experts
  • Stay in touch with industry trends and technology
  • Network with your peers

American Dream tour
Sponsored by: Salesfloor

Tour duration: 3 hours (2pm – 5pm)
Tour starting point: Meet bus at Javits Convention Center inner roadway, 11th Ave. at 37th St.
A world-class retail and entertainment destination, American Dream is redefining the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment and attractions in one location. American Dream features over 450 retail, food and specialty shops including North America’s largest fully enclosed indoor DreamWorks Water Park, a Nickelodeon Universe Theme Park, a 16-story Big Snow Indoor Ski & Snow Park, KidZania, a live performing arts theater and more!

Hudson Yards tour: Merging brick-and-mortar with digital
Tour duration: 2 hours (2pm – 4pm)
Tour starting point: Meet at 33rd St. & 10th Ave. entrance at top of escalator
One of the newest shopping facilities in New York City, Hudson Yards represents the state of retail today. A vertical mall that is easy to navigate, it is a remarkable riff on the concept of new retail pioneered in China by Alibaba founder Jack Ma. From out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves, Hudson Yards offers in a single structure the best of what leading-edge retail has to offer.

SoHo + NoHo tour: Visionary innovation meets savvy reinvention
Sponsored by: RSM

Tour duration: 2 hours (2pm – 4pm)
Tour starting point: Meet at Nespresso, 92 Prince St.

Nowhere is the scale and diversity of retail more pronounced than in SoHo & NoHo. Known worldwide for its innovative artistry and artfulness, it is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why SoHo & NoHo is the place that old stores come to reinvent themselves.

Developed in partnership with: