Gray market goods: Why brands are seeing red

Tuesday
January 18
11:15 am11:45 am
Javits North, Level 4, Room 408, UST Global Supply Chain Stage

The pivot to e-commerce sparked by the pandemic accelerated sales: it also brought an ugly reoccurring issue to the forefront: the proliferation of gray-market goods.  In 2020, Customs Border Protection seized "26,503 shipments containing goods that violated intellectual property rights. The total estimated value of the seized goods, had they been genuine, was nearly $1.3 billion." Why are gray market goods the bane of brands and retailers? Customer distrust, the erosion of brand identity and integrity, and the loss of sales and margins - are just a few negative effects. Join us for a discussion of best practices intended to tackle unauthorized sales channels and protect brands and margins.