The Golden Age of retail media networks: How physical retail is unlocking RMNs' full potential

Monday
January 15
10:30 am11:00 am
Retail media's first era was dominated by search ads on Amazon, but as digital advertising's third big wave evolves up the funnel and into the physical store, omnichannel RMNs are now scaling large ad businesses. In this session with retail media leaders, we examine how large retail footprints and vast troves of in-store purchase data are helping RMNs tap the full potential of physical stores as the next major media channel.
Andrew Lipsman

Andrew Lipsman

Principal Analyst, Retail and eCommerce
Insider Intelligence