January 169:15 am–9:45 am
Expo, Level 3, Expo Stage 3
Return fraud and abuse has been growing for years and now retailers are dealing with “friendly fraud” and outright fraud and abuse in their claims and appeasement areas. Simple rule-based controls don’t take into account total customer value and often punish the best customers - and fraudsters are experts in getting around rules! Learn how major retailers are now using AI to customize the decisioning for every customer, every channel and every transaction.