Getting beyond the buzz to the bottom line: Data-backed strategies driving predictable success

January 15
10:15 am10:45 am
Expo, Level 3, Expo Stage 3
Retailers and manufacturers know that incorporating data into their decision-making is no longer optional, but essential. With so many different data sources and technologies to consider, it can be overwhelming to identify the most practical, yet impactful ways, to lean on data insights to inform both strategic planning and day-to-day decisions. This session will inspire with real-world examples of using data – from macroeconomic insights to learnings from business experimentation – and technology, such as AI-powered shopping personalization and in-market testing at-scale, to improve both the bottom line and customer experience.

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