You are here

Gen Z and the experience economy: Experience Lifecycle Management (ELM) for growth

Monday, January 13
1:30pm
–2:00pm
Stage 5, Expo, Level 3
Gen Z and the experience economy: Experience Lifecycle Management (ELM) for growth
The Experience Economy, published 20 years ago, asserted that future economic growth would arise from the value of experiences and transformations; goods and services alone being insufficient, requiring businesses to orchestrate memorable events for customers.  Fast forward to today, research shows that Gen Z shoppers want immersive experiences combining digital with in-store. Learn how embracing ELM, an omnichannel P&L enabler for insights across customers, products, and experiences, drives growth while incorporating Augmented Reality and AI for the most compelling experiential moments.
Rick Chavie
CEO
Enterworks
John Hanke
CEO
Niantic Labs
Deborah Weinswig
CEO and Founder
Coresight Research
@debweinswig