Monday, January 13
Stage 5, Expo, Level 3
Gen Z and the experience economy: Experience Lifecycle Management (ELM) for growth
The Experience Economy, published 20 years ago, asserted that future economic growth would arise from the value of experiences and transformations; goods and services alone being insufficient, requiring businesses to orchestrate memorable events for customers. Fast forward to today, research shows that Gen Z shoppers want immersive experiences combining digital with in-store. Learn how embracing ELM, an omnichannel P&L enabler for insights across customers, products, and experiences, drives growth while incorporating Augmented Reality and AI for the most compelling experiential moments.