Sunday, January 12
Stage 5, Expo, Level 3
Gaining insights that drive revenue: How a CDP reveals customer truths
It's impossible to drive effective marketing campaigns without a true understanding of who your customers are. This session explores how outdoor and clothing gear retailer Sun and Ski uses the AgilOne Customer Data Platform to gain customer insights that drive marketing strategy, boost the ROI of customer engagement, and give the brand a long-term view into important customer segments.