The future of retail media produced by STRATACACHE

January 18
1:00 pm1:45 pm
Expo, Level 3, Expo Stage 5

Missed this Big Ideas Session? Watch the Replay

A panel of experts share their insights on the future of Retail Media. Technologies such as Machine Vision, AI, Machine Learning and IoT sensors have infiltrated in-store retail media ecosystems, unlocking non-addressable in-store media with the data connections needed to help brands + retailers better understand the impact of each media along the customers path to conversion for both digital and physical retail. 
In this session we’ll talk about the opportunities to unify in-store with ecommerce, how shopper marketing is evolving and using in-store media to capture customer that may not engage with mobile or web while shopping, what are some way to engage, delight and convert customers to buyers, and what are some of the challenges retailers will face? 

Gwen Morrison

Gwen Morrison

Partner, Candezent Advisory, Contributor, The Robin Report
Candezent Advisory

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