Tuesday, January 15
Innovation Stage, Level 4
Frictionless retail in the age of the “always on” consumer
As the age of the “always on” consumer continues, so does the demand for new levels of ease, connectivity and efficiency in the shopping experience. We asked Mark Taylor, Managing Director, Capgemini, and a panel of expert practitioners to examine how retailers and technology companies have answered these demands. Hear how our panelists and other brands have created streamlined consumer journeys across both channels and devices that merge physical interactions with digital engagements, enabled their customers to manage the retail relationship on their own terms, and enhanced the entire shopping experience by reinforcing the social nature of shopping.